Non-Profits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter

Research
Written by Travis Tatman

Aaker, Jennifer L., Kathleen D. Vohs, and Cassie Mogilner (2010), “Non-Profits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter,” Journal of Consumer Research

Travis Tatman
Previous

32 Innovations That Will Change Your Tomorrow

Next

Giving Time Can Give You Time